{"id":10062,"date":"2023-12-02T09:50:00","date_gmt":"2023-12-02T00:50:00","guid":{"rendered":"https:\/\/www.en-jine.com\/blog\/?p=10062"},"modified":"2024-03-21T13:41:52","modified_gmt":"2024-03-21T04:41:52","slug":"btoc%e5%90%91%e3%81%91%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%aa%e3%83%bc%e3%83%88%e3%83%a1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3ma%e3%80%81btob%e5%90%91%e3%81%91","status":"publish","type":"post","link":"https:\/\/relic.co.jp\/battery\/jigyou-kaihatsu\/10062","title":{"rendered":"BtoC\u306eMA\u30c4\u30fc\u30eb\u3068\u306f\uff1fBtoB\u3068\u6bd4\u8f03\u3057\u305f\u6642\u306e\u9055\u3044\u3084\u7279\u5fb4\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u30ea\u30fc\u30c9\u3068\u547c\u3070\u308c\u308b\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3057\u3001\u8cea\u306e\u9ad8\u3044\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u4e00\u8cab\u3057\u3066\u7ba1\u7406\u30fb\u81ea\u52d5\u5316\u30fb\u6700\u9069\u5316\u3059\u308b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/strong>\u300d\u30022014\u5e74\u9803\u304b\u3089\u65e5\u672c\u3067\u3082\u5c0e\u5165\u3055\u308c\u3066\u304a\u308a\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u304c\u56f3\u308c\u308b\u3068\u3057\u3066\u3001\u4e16\u754c\u4e2d\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u3093\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u304c\u3001BtoC\uff08Business-to-Consumer: \u4f01\u696d\u5bfe\u6d88\u8cbb\u8005\u9593\u53d6\u5f15\uff09\u306b\u304a\u3044\u3066\u3082\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u3066\u3001\u6700\u8fd1\u3067\u306f\u5b9f\u8df5\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u5897\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u4eca\u56de\u306f\u3001\u305d\u3093\u306aBtoC\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u3001\u307e\u305f\u3001BtoB\u3068\u306f\u4f55\u304c\u9055\u3046\u306e\u304b\u3068\u3044\u3046\u90e8\u5206\u306b\u95a2\u3057\u3066\u3001\u3054\u8aac\u660e\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

BtoB\u3068BtoC\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/h2>\n

\u305d\u3082\u305d\u3082BtoB\u3068BtoC\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u77e5\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u306e\u305f\u3081\u306b\u304a\u3055\u3089\u3044\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n

BtoB\u3068\u306f\u3001\u300cBusiness-to-Business\u300d\u306e\u7565\u3067\u3001\u88fd\u9020\u696d\u8005\uff08\u30e1\u30fc\u30ab\u30fc\uff09\u3068\u5378\u58f2\u9593\u3001\u307e\u305f\u306f\u5378\u58f2\u3068\u5c0f\u58f2\u9593\u306a\u3069\u3001\u201d\u4f01\u696d\u9593\u53d6\u5f15\u201d\u306e\u3053\u3068<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002BtoB\u30d3\u30b8\u30cd\u30b9\u306f\u53d6\u5f15\u306e\u898f\u6a21\u304c\u5927\u304d\u304f\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u304f\u3001\u591a\u304f\u306e\u90e8\u7f72\u3084\u8cac\u4efb\u8005\u306e\u627f\u8a8d\u3092\u7d4c\u3066\u3001\u5951\u7d04\u306b\u7d50\u3073\u3064\u304f\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

BtoC\u3068\u306f\u3001\u300cBusiness-to-Consumer\u300d\u306e\u7565\u3067\u3001\u6cd5\u4eba\u304c\u6d88\u8cbb\u8005\u5411\u3051\u306b\u884c\u3046\u201d\u4f01\u696d\u5bfe\u6d88\u8cbb\u8005\u9593\u53d6\u5f15\u201d\u3092\u6307\u3057\u307e\u3059\u3002BtoC\u30d3\u30b8\u30cd\u30b9\u306f\u4e00\u822c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f53\u305f\u308a\u3001\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u30b3\u30f3\u30d3\u30cb\u3084\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306a\u3069\u304c\u305d\u306e\u6700\u305f\u308b\u4f8b\u306b\u5f53\u305f\u308a\u307e\u3059\u3002<\/p>\n

BtoC\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7279\u5fb4<\/h2>\n

One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316<\/h3>\n

One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8da3\u5473\u55dc\u597d\u3084\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3092\u3082\u3068\u306b\u3001\u4e00\u4eba\u4e00\u4eba\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/strong>\u3067\u3059\u3002\u5f93\u6765\u306f\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3084\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u914d\u4fe1\u306a\u3069\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u60c5\u5831\u30c4\u30fc\u30eb\u304c\u5897\u5927\u3057\u3066\u3044\u308b\u6628\u4eca\u306b\u304a\u3044\u3066\u3001\u4ee5\u524d\u3068\u6bd4\u3079\u308b\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3042\u307e\u308a\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

\u3068\u306f\u3044\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u305a\u3064\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306e\u306f\u591a\u304f\u306e\u6642\u9593\u3092\u5272\u304f\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u73fe\u5b9f\u7684\u3068\u306f\u8a00\u3044\u96e3\u3044\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001CRM\uff08Customer Relationship Management\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u60c5\u5831\u3084Web\u30b5\u30a4\u30c8\u306e\u884c\u52d5\u30ed\u30b0\u3092\u3082\u3068\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3092\u56f3\u308a\u3001One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3057\u3066\u5bfe\u5fdc<\/strong>\u3059\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306e\u8907\u6570\u5316<\/h3>\n

BtoC\u3067\u306f\u3001\u30e1\u30fc\u30eb\u306e\u4ed6\u306b\u3082LINE\u306a\u3069\u306eSNS\u306b\u529b\u3092\u6ce8\u3050\u4f01\u696d\u304c\u5897\u3048\u3066\u304a\u308a\u3001\u4e88\u7b97\u7684\u306bLINE\u30d3\u30b8\u30cd\u30b9\u30b3\u30cd\u30af\u30c8\u3092\u5229\u7528\u3067\u304d\u306a\u3044\u3088\u3046\u306a\u4e2d\u5c0f\u898f\u6a21\u306e\u30b5\u30a4\u30c8\u3067\u3082\u3001\u30b5\u30a4\u30c8\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30e1\u30fc\u30eb\u3084LINE\u3001SMS\u3001WEB\u30d7\u30c3\u30b7\u30e5\u3001Twitter\u3084Facebook\u306a\u3069\u3078\u306e\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u4e2d\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u8a2d\u5b9a\u3092\u884c\u3046\u624b\u9593\u3092\u524a\u6e1b\u3059\u308b\u305f\u3081\u306b\u3001\u5404\u7a2e\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u914d\u4fe1\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

BtoB\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u9055\u3044<\/h2>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684<\/h3>\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u3001\u300c\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3059\u3053\u3068\u300d\u300c\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3057\u3066\u826f\u8cea\u306a\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u306b\u5f15\u304d\u6e21\u3059\u3053\u3068\u300d\u306e2\u70b9\u304c\u76ee\u7684<\/strong>\u3068\u3057\u3066\u3042\u3052\u3089\u308c\u307e\u3059\u3002\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3057\u3066\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u304f\u3068\u3044\u3046\u8003\u3048\u65b9\u306e\u4e2d\u3067\u3001\u30ea\u30fc\u30c9\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u5316\u3092\u884c\u3044\u3001\u826f\u8cea\u306a\u30ea\u30fc\u30c9\u3092\u62bd\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u6d41\u308c\u304c\u4e00\u822c\u7684\u306aBtoB\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/strong>\uff08\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\uff09\u3067\u3059\u3002<\/p>\n

\u4e00\u65b9\u3001BtoC\u306e\u5834\u5408\u3001\u307e\u305a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3044\u3001\u95a2\u5fc3\u3092\u9ad8\u3081\u3066\u304b\u3089\u521d\u56de\u8cfc\u5165\u3092\u3057\u3066\u3082\u3089\u3046\u6d41\u308c\u3092\u4f5c\u308a\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u4f1a\u793e\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3066\u3044\u304d\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3084\u7d39\u4ecb\u306a\u3069\u512a\u826f\u9867\u5ba2\u5316\u3078\u3068\u7e4b\u3052\u3066\u3044\u304f\u306e\u304c\u4e00\u822c\u7684\u306aBtoC\u306e\u76ee\u7684\u3067\u3059\u3002<\/p>\n

\u9867\u5ba2\u306e\u6570<\/h3>\n

BtoB\u306e\u9867\u5ba2\u6570\u306f\u4e00\u822c\u7684\u306b1,000\uff5e10,000\u7a0b\u5ea6<\/strong>\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u306b\u5bfe\u3057\u3066BtoC\u306e\u9867\u5ba2\u6570\u306f\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u306f\u6570\u4e07\uff5e\u6570\u767e\u4e07<\/strong>\u306b\u306a\u308b\u305f\u3081\u3001\u9867\u5ba2\u6570\u306e\u9055\u3044\u306f\u304b\u306a\u308a\u5927\u304d\u3044\u3067\u3059\u3002<\/p>\n

\u30ea\u30fc\u30c9\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5<\/h3>\n

BtoB\u3068\u6bd4\u3079\u3001BtoC\u306f\u76f8\u5bfe\u7684\u306b\u30ea\u30fc\u30c9\u6570\u304c\u591a\u304f\u3001\u6700\u7d42\u7684\u306b\u62bd\u51fa\u3057\u305f\u6709\u671b\u9867\u5ba2\uff08\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\uff09\u306b\u5bfe\u3057\u3066\u884c\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3059\u308b\u306a\u3069\u30011\u5bfe\u591a\u6570\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002BtoB\u306e\u5834\u5408\u3067\u3059\u3068\u3001\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u3092\u767a\u898b\u3057\u305f\u5834\u5408\u306f\u3001\u96fb\u8a71\u3067\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u8cfc\u8cb7\u307e\u3067\u306e\u671f\u9593<\/h3>\n

BtoB<\/strong>\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u4f55\u5ea6\u3082\u7e70\u308a\u8fd4\u3057\u3001\u8907\u6570\u56de\u306e\u63a5\u89e6\u304c\u3042\u3063\u305f\u4e0a\u3067\u3088\u3046\u3084\u304f\u8cfc\u8cb7\u306b\u81f3\u308b\u5834\u5408\u304c\u307b\u3068\u3093\u3069<\/strong>\u3067\u3059\u3002\u3082\u306e\u306b\u3088\u3063\u3066\u306f\u5e74\u5358\u4f4d\u3067\u8cfc\u8cb7\u307e\u3067\u306e\u671f\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u84c4\u7a4d\u304a\u3088\u3073\u7ba1\u7406\u3092\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

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