{"id":17531,"date":"2023-12-01T11:13:00","date_gmt":"2023-12-01T02:13:00","guid":{"rendered":"https:\/\/relic.co.jp\/battery\/?p=17531"},"modified":"2024-03-18T11:36:10","modified_gmt":"2024-03-18T02:36:10","slug":"%e5%ba%83%e5%91%8a%e3%81%ae%e5%8a%b9%e6%9e%9c%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6%e8%80%83%e3%81%88%e3%82%8b%e3%80%81dagmar%e7%90%86%e8%ab%96%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/relic.co.jp\/battery\/jigyou-kaihatsu\/17531","title":{"rendered":"DAGMAR\u7406\u8ad6\u3068\u306f\uff1f\u5e83\u544a\u306e\u52b9\u679c\u3092\u56f3\u308b\u7406\u8ad6\u306e\u6982\u8981\u3084\u4f7f\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"

\u300cDAGMAR\u7406\u8ad6\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3051\u3069\u3001\u610f\u5473\u306f\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u672c\u7a3f\u3067\u306f\u305d\u306e\u300cDAGMAR\u7406\u8ad6\u300d\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

DAGMAR\u7406\u8ad6\u3068\u306f\uff1f<\/h2>\n

\u300cDAGMAR\u7406\u8ad6\u300d\u306f\u3001R.H.Colley\u6c0f\u304c1961\u5e74\u306b\u63d0\u5531\u3057\u305f\u7406\u8ad6\u3067\u3059\u3002<\/p>\n

\u300cDAGMAR\u7406\u8ad6\u300d\u306e\u300cDAGMAR\u300d\u306f\u300cDefining Adverting Goals for Measured Advertising Results\u300d<\/strong>\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u3064\u307e\u308a\u300cDAGMAR\u300d\u3068\u306f\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u308b\u305f\u3081\u306b\u5e83\u544a\u306e\u76ee\u7684\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/strong><\/p>\n

DAGMAR\u7406\u8ad6\u306b\u304a\u3051\u308b<\/span>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30b9\u30da\u30af\u30c8\u30e9\u30e0\u3068\u306f\uff1f<\/h2>\n

\u3053\u306e\u300cDAGMAR\u7406\u8ad6\u300d\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u300c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30b9\u30da\u30af\u30c8\u30e9\u30e0\u300d\u3068\u547c\u3070\u308c\u308b5\u6bb5\u968e\u306e\u8a8d\u77e5\u30ec\u30d9\u30eb\u306b\u5206\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \n
  1. \u672a\u77e5\uff08unawareness\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5168\u304f\u77e5\u3089\u306a\u3044\u72b6\u614b<\/li>\n
  2. \u77e5\u540d\uff08awareness\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u3044\u308b\u72b6\u614b<\/li>\n
  3. \u7406\u89e3\uff08comprehension\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u72b6\u614b<\/li>\n
  4. \u78ba\u4fe1\uff08conviction\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3088\u3046\u3068\u601d\u3063\u3066\u3044\u308b\u72b6\u614b<\/li>\n
  5. \u884c\u52d5\uff08action\uff09\uff1a\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u72b6\u614b<\/li>\n<\/ol>\n

    \u3053\u306e5\u6bb5\u968e\u305d\u308c\u305e\u308c\u306b\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a<\/strong>\u3057\u3001\u76ee\u6a19\u5024\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u898b\u306a\u304c\u3089\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/strong>\u306e\u304c\u300cDAGMAR\u7406\u8ad6\u300d\u3067\u3059\u3002<\/p>\n

    DAGMAR\u7406\u8ad6\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/h2>\n

    DAGMAR\u7406\u8ad6\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u3067\u306e\u5e83\u544a\u306e\u6210\u529f\u30fb\u5931\u6557\u306b\u3064\u3044\u3066\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong>\u3002
    \n\u3088\u3063\u3066\u3001\u5e83\u544a\u304c\u76f4\u63a5\u58f2\u4e0a\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u304f\u3068\u3082\u3001\u5e83\u544a\u306e\u52b9\u679c\u30fb\u554f\u984c\u70b9\u3092\u3088\u308a\u8a73\u3057\u304f\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong>\u3002<\/p>\n

    \u4f8b\u3048\u3070\u3001\u672a\u77e5\u2192\u77e5\u540d\u306b\u81f3\u308b\u6570\u304c\u5c11\u306a\u3051\u308c\u3070\u3001\u5e83\u544a\u304c\u6d88\u8cbb\u8005\u306b\u5c4a\u3044\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u3082\u3063\u3068\u5e83\u544a\u3092\u76ee\u7acb\u305f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002
    \n\u307e\u305f\u3001\u7406\u89e3\u2192\u78ba\u4fe1\u306b\u81f3\u308b\u6570\u304c\u5c11\u306a\u3051\u308c\u3070\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u6d88\u8cbb\u8005\u304c\u597d\u610f\u3092\u62b1\u3044\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \u3053\u306e\u3088\u3046\u306b\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u3067\u306e\u6d88\u8cbb\u8005\u6570\u304c\u308f\u304b\u308c\u3070\u3001\u5e83\u544a\u306e\u554f\u984c\u70b9\u3001\u305d\u3057\u3066\u5bfe\u51e6\u6cd5\u306b\u3064\u3044\u3066\u8003\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

    \u307e\u3068\u3081 -\u5e83\u544a\u306e\u3042\u308a\u65b9\u3092\u8003\u3048\u308b-<\/h2>\n

    DAGMAR\u7406\u8ad6\u306f\u30011961\u5e74\u306b\u63d0\u5531\u3055\u308c\u305f\u53e4\u3044\u7406\u8ad6\u3067\u3059\u304c\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u308b\u4e0a\u3067\u8ca2\u732e\u3059\u308b\u7406\u8ad6\u3067\u3059\u3002<\/p>\n

    \u5e83\u544a\u304c\u6d88\u8cbb\u8005\u306b\u5c4a\u3044\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u3001\u554f\u984c\u70b9\u304c\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u306f\u4e00\u5ea6DAGMAR\u7406\u8ad6\u306b\u6cbf\u3063\u3066\u8003\u3048\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u300cDAGMAR\u7406\u8ad6\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3051\u3069\u3001\u610f\u5473\u306f\u3088\u304f\u308f\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u672c\u7a3f\u3067…<\/p>\n","protected":false},"author":12,"featured_media":17547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[271],"tags":[],"class_list":["post-17531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jigyou-kaihatsu"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/posts\/17531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/comments?post=17531"}],"version-history":[{"count":22,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/posts\/17531\/revisions"}],"predecessor-version":[{"id":27300,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/posts\/17531\/revisions\/27300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/media\/17547"}],"wp:attachment":[{"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/media?parent=17531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/categories?post=17531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/tags?post=17531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}