{"id":19074,"date":"2023-12-02T06:08:00","date_gmt":"2023-12-01T21:08:00","guid":{"rendered":"https:\/\/relic.co.jp\/battery\/?p=19074"},"modified":"2024-03-14T13:22:15","modified_gmt":"2024-03-14T04:22:15","slug":"%e3%80%90%e6%96%b0%e8%a6%8f%e4%ba%8b%e6%a5%ad%e3%81%ab%e3%81%8a%e3%81%84%e3%81%a6%e9%87%8d%e8%a6%81%e3%81%aa%e6%8c%87%e6%a8%99%e3%80%91%e7%ac%ac%e4%b8%80%e5%bc%be%ef%bc%9asaas","status":"publish","type":"post","link":"https:\/\/relic.co.jp\/battery\/jigyou-kaihatsu\/19074","title":{"rendered":"SaaS\u306e\u8d85\u91cd\u8981\u6307\u6a19\u4e00\u89a7\uff5cKPI\u8a2d\u8a08\u306e\u969b\u306e\u30b3\u30c4\u3068\u6ce8\u610f\u70b9\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p><span>\u65b0\u898f\u4e8b\u696d\u958b\u767a\u306b\u304a\u3044\u3066\u6307\u6a19\u3092\u8a2d\u3051\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6210\u9577\u5ea6\u5408\u3044\u3092\u6e2c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8ab2\u984c\u3092\u628a\u63e1\u3057\u65e9\u671f\u306b\u6539\u5584\u3059\u308b\u6a5f\u4f1a\u3092\u4e0e\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u305d\u308c\u4ee5\u5916\u306b\u3082\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7406\u89e3\u3092\u6df1\u3081\u305f\u308a\u3001\u512a\u308c\u305f\u7af6\u5408\u4ed6\u793e\u3084\u305d\u306e\u4ed6\u306e\u512a\u826f\u4f01\u696d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u6bd4\u8f03\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u4eca\u56de\u306f\u65b0\u898f\u4e8b\u696d\u306e\u6307\u6a19\u6848\u5185\u7b2c\u4e00\u5f3e\u306f\u300cSaaS\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u91cd\u8981\u306a\u6307\u6a19\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2><strong>\u65b0\u898f\u4e8b\u696d\u306e\u6307\u6a19\u30fbKPI\u8a2d\u8a08\u306e\u6ce8\u610f\u70b9<\/strong><\/h2>\n<p><span>\u65b0\u898f\u4e8b\u696d\u3067\u306f\u6570\u591a\u306e\u6307\u6a19\u304c\u3042\u308b\u4e2d\u3001\u4f55\u3092\u6e2c\u308b\u304b\u3092\u7d5e\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3054\u5b58\u77e5\u306e\u65b9\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u304cKPI\u306fKey Performance Indicator\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u793a\u3059<strong>\u300cKey\u300d\u3068\u3044\u3046\u306e\u306f<\/strong><\/span><strong>\u4e8b\u696d\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5584\u3057\u60aa\u3057\u3092\u6e2c\u308b\u300c\u91cd\u8981\u306a\u9375\u300d<\/strong><span>\u3068\u8003\u3048\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span>\u65b0\u898f\u4e8b\u696d\u306f\u4e0d\u78ba\u5b9f\u6027\u304c\u9ad8\u304f\u3001\u76f4\u611f\u306b\u53cd\u3059\u308b\u3082\u306e\u304c\u591a\u3044\u3067\u3059\u3002\u60f3\u5b9a\u3057\u3066\u3044\u305f\u4eee\u8aac\u3092\u8986\u3059\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u9867\u5ba2\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3084\u53ce\u76ca\u95a2\u9023\u306e\u6307\u6a19\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u7d5e\u308a\u3001<strong>\u306a\u305c\u300c\u4e8b\u696d\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u60aa\u3044\u306e\u304b\u300d\u3001\u53c8\u306f\u3001\u300c\u306a\u305c\u4e8b\u696d\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u3044\u3044\u306e\u304b\u300d\u3092\u793a\u3059\u300c\u89e3\u300d\u3092\u5c0e\u304d\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3068\u843d\u3068\u3057\u7a74\u3092\u6291\u3048\u305f\u4e0a\u3067\u3001\u6e2c\u308b\u6307\u6a19\u30923\uff5e4\u3064\u306b\u7d5e\u308a\u3001\u65b0\u898f\u4e8b\u696d\u958b\u767a\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2><strong>SaaS\u3068\u306f<\/strong><\/h2>\n<p><span><strong>SaaS\u3068\u306f\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d0\u30fc\u306b\u3042\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u7d4c\u7531\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u5b9a\u984d\u5236\u3067\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/strong>SaaS\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u306f\u901a\u5e38\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u305f\u3081\u306b\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6599\u91d1\uff08\u591a\u304f\u306e\u5834\u5408\u306f\u6bce\u6708\uff09\u3092\u652f\u6255\u3044\u307e\u3059\u3002\u4e00\u90e8\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306e\u5229\u7528\u91cf\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u307e\u305f\u306f\u5fc5\u8981\u306a\u30c6\u30af\u30cb\u30ab\u30eb\u30b5\u30dd\u30fc\u30c8\u306e\u30ec\u30d9\u30eb\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u3002SaaS\u3092\u63d0\u4f9b\u3059\u308b\u6709\u540d\u4f01\u696d\u306b\u30de\u30cd\u30fc\u30d5\u30a9\u30ef\u30fc\u30c9\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u3001SanSan\u306a\u3069\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<h2><strong>SaaS\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u7279\u5fb4<\/strong><\/h2>\n<p><span>SaaS\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3068\u540c\u69d8\u306b\u3001\u9577\u671f\u9593\uff08\u5229\u7528\u671f\u9593\u4e2d\uff09\u306b\u308f\u305f\u308a\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u304c\u898b\u8fbc\u3081\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/span><\/p>\n<h2><strong>SaaS\u306b\u304a\u3051\u308b\u91cd\u8981\u9805\u76ee\u3068\u4e3b\u8981\u6307\u6a19<\/strong><\/h2>\n<p><span>SaaS\u30d3\u30b8\u30cd\u30b9\u306f\u4f1d\u7d71\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u3088\u308a\u3082\u8907\u96d1\u3067\u3042\u308a\u3001\u5f93\u6765\u4f7f\u308f\u308c\u3066\u3044\u308b\u6307\u6a19\u3067\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u6e2c\u308a\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002SaaS\u30d3\u30b8\u30cd\u30b9\u3092\u5b58\u7d9a\u3055\u305b\u308b\u305f\u3081\u306b\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u306b\u6c42\u3081\u3089\u3066\u3044\u308b\u3053\u3068\u3084\u843d\u3068\u3057\u7a74\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u305d\u308c\u3089\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u306e\u5168\u4f53\u306e\u53ce\u76ca\u69cb\u9020\u3092\u4fef\u77b0\u3057\u3001\u91cd\u8981\u306a\u9805\u76ee\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002\u4e0b\u8a18\u306e\u56f3\u3092\u898b\u3066\u3082\u3089\u3046\u3068\u5206\u304b\u308a\u307e\u3059\u304c\u3001<strong>\u30a2\u30fc\u30ea\u30fc\u30b9\u30c6\u30fc\u30b8\u306eSaaS\u3067\u512a\u5148\u3057\u3066\u5206\u6790\u3059\u308b\u9805\u76ee\u306f\u300cSaaS\u306e\u53ce\u76ca\u6027\u300d\u300c\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u306e\u56de\u53ce\u671f\u9593\u300d\u300cSaaS\u306e\u4e8b\u696d\u6210\u9577\u6027\u300d\u306e3\u70b9<\/strong>\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u5f8c\u307b\u3069\u89e3\u8aac\u3057\u307e\u3059\u304c\u3001\u3053\u306e\uff13\u3064\u306e\u9805\u76ee\u304cSaaS\u30d3\u30b8\u30cd\u30b9\u306e\u9ed2\u5b57\u5316\u3084PMF\u9054\u6210\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19076\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/article-material-SaaS\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u5168\u4f53\u306e\u53ce\u76ca\u6027.jpg\" alt=\"SaaS Revenue Model\" width=\"5342\" height=\"2994\" \/><\/p>\n<p><span>\u4e00\u3064\u76ee\u306e<strong>\u300cSaaS\u306e\u53ce\u76ca\u6027\u300d<\/strong>\u3067\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u304c\u5927\u534a\u3092\u5360\u3081\u308b\u305f\u3081\u3001<strong>\u7d99\u7d9a\u5229\u7528\u95a2\u4fc2\u306a\u304f\u65b0\u898f\u306e\u9867\u5ba2\u304c\u6bce\u6708\u5897\u3048\u3066\u3044\u308b\u306e\u304b<\/strong>\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u4e8c\u3064\u76ee\u306e<strong>\u300c\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CAC\uff09\u306e\u56de\u53ce\u671f\u9593\u300d<\/strong>\u3068\u306f\u3001\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u6253\u3063\u305f\u5e83\u544a\u8cbb\u7528\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u8cbb\u7528\u3001\u55b6\u696d\u6d3b\u52d5\u8cbb\u7528\u7b49\u306e\u300c\u56de\u53ce\u671f\u9593\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u8a2d\u3051\u3066\u3044\u308b\u5834\u5408\u3001<strong>\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u304b\u5206\u6790\u3059\u308b<\/strong>\u6642\u306b\u4f7f\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u6700\u5f8c\u306e<strong>\u300cSaaS\u306e\u4e8b\u696d\u6210\u9577\u6027\u300d<\/strong>\u306f3\u70b9\u306e\u4e2d\u3067\u6700\u3082\u91cd\u8981\u306a\u9805\u76ee\u306b\u306a\u308a\u307e\u3059\u3002\u4e8b\u696d\u6210\u9577\u6027\u3067\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3088\u308a\u3082\u89e3\u7d04\u7387\uff08churn\u7387\uff09\u306e\u4f4e\u4e0b\u3092\u91cd\u70b9\u7684\u306b\u898b\u307e\u3059\u3002<strong>SaaS\u306e\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u304b\u3089\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\u306f\u5c11\u984d\u3067\u4e14\u3064\u7d2f\u7a4d\u7684\u3067\u3042\u308b\u305f\u3081\u3001\u89e3\u7d04\u7387\u3092\u6291\u3048\u7d99\u7d9a\u3057\u3066\u4f7f\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u5fc5\u8981<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><strong>\u2460SaaS\u306e\u53ce\u76ca\u6027<\/strong><\/h3>\n<p><span>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u306e\u5927\u90e8\u5206\u306f\u9867\u5ba2\u6570\u3068\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u58f2\u4e0a\u306b\u4f9d\u62e0\u3059\u308b\u3068\u8a00\u3048\u307e\u3059\u3002SaaS\u306e\u53ce\u76ca\u3092\u5897\u5927\u3055\u305b\u308b\u306b\u306fSaaS\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002SaaS\u306e\u53ce\u76ca\u6027\u3092\u6e2c\u308b\u306e\u306b\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u3068\u8a00\u3048\u308b\u306e\u304c<\/span><strong>MRR\uff08Monthly Reccuring Revenue<\/strong><span><strong>\uff09<\/strong>\u3068<\/span><strong>ARR\uff08annual recurring revenue)<\/strong><span>\u3067\u3059\u3002<\/span><\/p>\n<h3><strong>\u2461\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u56de\u53ce\u671f\u9593\uff08\u30ad\u30e3\u30c3\u30b7\u30e5\uff09<\/strong><\/h3>\n<p><span>\u30ad\u30e3\u30c3\u30b7\u30e5\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u3067\u8d64\u5b57\u3068\u9ed2\u5b57\u3092\u5de6\u53f3\u3059\u308b\u6700\u91cd\u8981\u9805\u76ee\u306b\u306a\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089<strong>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u591a\u304f\u306f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u521d\u671f\u6295\u8cc7\uff08\u73fe\u91d1\u652f\u51fa\uff09\u304c\u9ad8\u304f\u306a\u308a\u304c\u3061\u3067\u3042\u308b\u4e0a\u306b\u305d\u308c\u3092\u56de\u53ce\u3059\u308b\u306e\u306b\u6642\u9593\u304c\u304b\u304b\u308b<\/strong>\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u6295\u8cc7\u3055\u308c\u305f\u984d\u306f\u9577\u671f\u9593\u306b\u308f\u305f\u308a\u5b9a\u671f\u7684\u306b\u5c11\u984d\u3067\u56de\u53ce\u3055\u308c\u307e\u3059\u3002\uff08\u4e0b\u56f3\u53c2\u7167\uff09<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19077\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/ReLic-Articles-\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8.jpg\" alt=\"SaaS\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\" width=\"4866\" height=\"3287\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19078\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/ReLic-Articles-\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u7d2f\u7a4d\u7684\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc.jpg\" alt=\"\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u7d2f\u7a4d\u7684\u30ad\u30e3\u30c3\u30b7\u30e5\u30d5\u30ed\u30fc\" width=\"5019\" height=\"3187\" \/><\/p>\n<p><span>\u65b0\u898f\u4e8b\u696d\u3067\u306f\u8d64\u5b57\u3092\u51fa\u6765\u308b\u3060\u3051\u907f\u3051\u9ed2\u5b57\u8ee2\u63db\u3092\u65e9\u3081\u305f\u3044\u3068\u3053\u308d\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u306f\u8d64\u5b57\u306b\u8010\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3053\u3053\u304c\u898b\u843d\u3068\u3057\u304c\u3061\u306a\u7f60\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u65b9\u3067SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u5229\u70b9\u306f\u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570\u306b\u3088\u3063\u3066\u9ed2\u5b57\u8ee2\u63db\u3057\u305f\u969b\u306e\u6210\u9577\u7387\u304c\u5909\u52d5\u3059\u308b\u306e\u3067\u3059\u3002\uff08\u4e0b\u56f3\u53c2\u7167\uff09<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19079\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/article-material.jpg\" alt=\"\u6210\u9577\u5ea6\u5408\u3044\u306b\u3088\u308bP\/L\u3068CS\u306b\u53ca\u307c\u3059\u30a4\u30f3\u30d1\u30af\u30c8\" width=\"4708\" height=\"3397\" \/><\/p>\n<p><span>SaaS\u30d3\u30b8\u30cd\u30b9\u3092\u59cb\u3081\u308b\u969b\u306f<\/span><strong>\u300c\u8d64\u5b57\u3092\u6700\u4f4e\u9650\u306b\u6291\u3048\u30ea\u30b9\u30af\u3092\u907f\u3051\u305f\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u300d<\/strong><span>\u3092\u3059\u308b\u304b<\/span><strong>\u300c\u8d64\u5b57\u306b\u8010\u3048\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u512a\u5148\u300d<\/strong><span>\u3059\u308b\u304b\u306e\u4e8c\u70b9\u3092\u5929\u79e4\u306b\u304b\u3051\u6226\u7565\u3092\u7df4\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span>\u4e0a\u8a18\u3092\u8e0f\u307e\u3048\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u306e\u89b3\u70b9\u3067\u306fCAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3068\u305d\u306e\u56de\u53ce\u7387\u3084ROI\u3092\u307f\u308b<\/span><strong>Paid CAC\u3068\u305d\u306e\u56de\u53ce\u671f\u9593<\/strong><span>\u3092\u6307\u6a19\u3068\u3057\u3066\u7acb\u3066\u308b\u306e\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u7406\u60f3\u3068\u306a\u308b<strong>\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u6253\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8cbb\u7528\u3084\u55b6\u696d\u6d3b\u52d5\u8cbb\u7528\u306e\u56de\u53ce\u671f\u9593\u306f12\u304b\u6708<\/strong>\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19080\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/ReLic-Articles-\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u56de\u53ce\u671f\u9593\u306e\u516c\u5f0f.jpg\" alt=\"\u9867\u5ba2\u7372\u5f97\u671f\u9593\u306e\u516c\u5f0f\" width=\"9347\" height=\"1711\" \/><\/p>\n<h3><strong>\u2462\u4e8b\u696d\u6210\u9577\u6027<\/strong><\/h3>\n<p><span>SaaS\u4e8b\u696d\u306e\u6210\u9577\u6027\u306f\u5e02\u5834\u72ec\u5360\u6027\uff08\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\uff09\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u9805\u76ee\u3067\u3059\u3002SaaS\u306e\u6210\u9577\u306b\u304a\u3044\u3066\u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u300d\u304c\u91cd\u8981\u3060\u3068\u524d\u8ff0\u3057\u307e\u3057\u305f\u304c\u3001<strong>SaaS\u4e8b\u696d\u306e\u6210\u9577\u306b\u304a\u3044\u3066\u306f\u300c\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u300d\u306b\u52a0\u3048\u300c\u65e2\u5b58\u306e\u9867\u5ba2\u306e\u7d99\u7d9a\u5229\u7528\u300d\u304c\u975e\u5e38\u306b\u91cd\u8981<\/strong>\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span>SaaS\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f<\/span><strong>\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u53ce\u76ca\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9867\u5ba2\u7d99\u7d9a\u7387\u306b\u4f9d\u62e0\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u3051\u308c\u3070\u3001\u9867\u5ba2\u7d99\u7d9a\u7387\u304c\u4e0a\u304c\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u53ce\u76ca\u304c\u7d2f\u7a4d\u7684\u306b\u5897\u5927<\/strong><span>\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u4e00\u65b9\u3067\u3001<\/span><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u4f4e\u3051\u308c\u3070\u3001\u5373\u5ea7\u306b\u89e3\u7d04\u3055\u308c\u3001\u53ce\u76ca\u304c\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u6295\u8cc7\u3057\u305f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u4e0b\u56de\u308b<\/strong><span>\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span>SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u6027\u306b\u304a\u3044\u3066\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u7d99\u7d9a\u5229\u7528\u304c\u5927\u304d\u306a\u30d5\u30a1\u30af\u30bf\u30fc\u3068\u306a\u308a\u3001<strong>\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u7d99\u7d9a\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3068\u3044\u3046\u3053\u3068\u3068\u30b5\u30fc\u30d3\u30b9\u89e3\u7d04\u7387\u3092\u6bce\u6708\u4e0b\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u76ee\u6a19<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span>SaaS\u306e\u4e8b\u696d\u53ce\u76ca\u3068\u9867\u5ba2\u306e\u89e3\u7d04\u7387\u306e\u4e21\u65b9\u3092\u628a\u63e1\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u304c<\/span><strong>Gross MRR Churn<\/strong><span>\u3068\u3044\u3046\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002Churn\u306fSaaS\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002\u3088\u304f\u9867\u5ba2\u7dad\u6301\u7387\u3068\u6df7\u540c\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001Churn Rate\u306f\u89e3\u7d04\u7387\u3092\u793a\u3059\u306e\u3067\u5168\u4f53\u306e\u9867\u5ba2\u304b\u3089\u9867\u5ba2\u7dad\u6301\u7387\u3092\u5f15\u3044\u305f\u5dee\u5206\u3068\u306a\u308a\u307e\u3059\uff081-\u9867\u5ba2\u7dad\u6301\u7387=Churn Rate\uff09\u3002<\/span><\/p>\n<h2><strong>SaaS\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u91cd\u8981\u306b\u306a\u308b\u6307\u6a19\u306e\u8a08\u7b97\u65b9\u6cd5<\/strong><\/h2>\n<h3><strong>MRR\uff08\u30de\u30f3\u30b9\u30ea\u30fc\u30ea\u30ab\u30fc\u30ea\u30f3\u30b0\u30ec\u30d9\u30cb\u30e5\u30fc\uff09<\/strong><\/h3>\n<p><span>\u6708\u9593\u5b9a\u984d\u53ce\u76ca\u306e\u3053\u3068\u3092\u6307\u3057\u6708\u3054\u3068\u306b\u5f97\u3089\u308c\u308b\u53ce\u76ca\u3092\u610f\u5473\u3057\u307e\u3059\u3002 \u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u5951\u7d04\u30d9\u30fc\u30b9\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u4f7f\u7528\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002MRR\u3092\u6e2c\u308b\u3053\u3068\u3067\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3068\u5b9a\u7740\u3001\u89e3\u7d04\u306a\u3069\u306e\u6210\u9577\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002\u300c\u6bce\u6708\u6c7a\u307e\u3063\u3066\u767a\u751f\u3059\u308b\u58f2\u308a\u4e0a\u3052\u300d\u306e\u4e8b\u3092\u6307\u3059\u306e\u3067\u4e00\u56de\u5207\u308a\u306e\u8ffd\u52a0\u8cfc\u5165\u8cbb\u7528\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306a\u3069\u306fMRR\u306b\u306f\u542b\u307e\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span>\u8a08\u7b97\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19083\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/ReLic-Articles-MRR\u8a08\u7b97\u65b9\u6cd5.jpg\" alt=\"MRR\u8a08\u7b97\u65b9\u6cd5\" width=\"5834\" height=\"2742\" \/><\/p>\n<h3><strong>ARR\uff08\u30a2\u30cb\u30e5\u30a2\u30eb\u30ea\u30ab\u30fc\u30ea\u30f3\u30b0\u30ec\u30d9\u30cb\u30e5\u30fc\uff09<\/strong><\/h3>\n<p><span>\u6bce\u5e74\u6c7a\u307e\u3063\u3066\u767a\u751f\u3059\u308b1\u5e74\u9593\u306e\u53ce\u76ca\u3001\u58f2\u4e0a\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002MRR\u3068\u540c\u69d8\u306b\u300c\u6bce\u5e74\u6c7a\u307e\u3063\u3066\u767a\u751f\u3059\u308b\u53ce\u76ca\u3001\u58f2\u4e0a\u300d\u3067\u3042\u308a\u3001\u521d\u671f\u8cbb\u7528\u3084\u8ffd\u52a0\u8cfc\u5165\u8cbb\u7528\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306a\u3069\u306f\u542b\u307e\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span>\u8a08\u7b97\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19084\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/ReLic-Articles-ARR\u8a08\u7b97\u65b9\u6cd5\u2460.jpg\" alt=\"ARR\u8a08\u7b97\u65b9\u6cd5\" width=\"5834\" height=\"2742\" \/><\/p>\n<h3><strong>Gross MRR churn<\/strong><\/h3>\n<p><span>Churn\u3068\u306f\u9867\u5ba2\u306e\u89e3\u7d04\u3092\u610f\u5473\u3057\u307e\u3059\u3002Gross MRR Churn\u3068\u306fSaaS\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9\u3084\u30ad\u30e3\u30f3\u30bb\u30eb\u306b\u3088\u3063\u3066\u5931\u3063\u305f\u91d1\u984d\u5206\u306e\u6bd4\u7387\u306e\u4e8b\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span>\u8a08\u7b97\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19085\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/ReLic-Articles-Gross-MRR-churn\u8a08\u7b97\u65b9\u6cd5.jpg\" alt=\"Gross MRR Churn\u306e\u8a08\u7b97\u65b9\u6cd5\" width=\"6998\" height=\"2286\" \/><\/p>\n<h3><strong>Paid CAC<\/strong><\/h3>\n<p><span>\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u55b6\u696d\u53ca\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002CAC\u306b\u3082organic CAC\uff08\u81ea\u7136\u306b\u5897\u3048\u305f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u3084blended CAC\uff08\u81ea\u7136\u5897\u3068\u652f\u6255\u3063\u305f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u306a\u3069\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001SaaS\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3067\u652f\u6255\u3063\u305f\u30b3\u30b9\u30c8\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u306a\u305c\u306a\u3089SaaS\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u306f\u5b9a\u984d\u3067\u6708\u3054\u3068\u306b\u7e70\u308a\u8fd4\u3055\u308c\u308b\u306e\u3067\u3001\u6295\u8cc7\u3057\u305f\u984d\u306e\u56de\u53ce\u671f\u9593\u3068ROI\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span>\u8a08\u7b97\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19086\" src=\"https:\/\/relic.co.jp\/battery\/wp-content\/uploads\/sites\/4\/2020\/02\/ReLic-Articles-Paid-CAC-\u8a08\u7b97\u65b9\u6cd5.jpg\" alt=\"Paid CAC\u8a08\u7b97\u65b9\u6cd5\" width=\"7362\" height=\"2173\" \/><\/p>\n<h2><span>\u307e\u3068\u3081<\/span><\/h2>\n<p><span>\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\uff1f\u4eca\u56de\uff08\u7b2c\u4e00\u5f3e\uff09\u306fSaaS\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u8ef8\u306b\u65b0\u898f\u4e8b\u696d\u306b\u304a\u3051\u308b\u6307\u6a19\u306e\u6848\u5185\u3092\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/span><span><br \/>\n<\/span><span><br \/>\n<\/span><span>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u6307\u6a19\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3046\u307e\u304f\u56de\u3063\u3066\u308b\u304b\u3069\u3046\u304b\u3092\u6e2c\u308b\u4e8b\u4ee5\u5916\u306b\u3001\u9867\u5ba2\u3084\u7af6\u5408\u3092\u7406\u89e3\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u6226\u7565\u3092\u7df4\u308b\u4e8b\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002\u7686\u3055\u3093\u3082\u4e0a\u8a18\u3067\u7d39\u4ecb\u3057\u305f\u6307\u6a19\u3092\u65b0\u898f\u4e8b\u696d\u306b\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u898f\u4e8b\u696d\u958b\u767a\u306b\u304a\u3044\u3066\u6307\u6a19\u3092\u8a2d\u3051\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6210\u9577\u5ea6\u5408\u3044\u3092\u6e2c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8ab2\u984c\u3092\u628a\u63e1\u3057\u65e9\u671f&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[271],"tags":[],"class_list":["post-19074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jigyou-kaihatsu"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/posts\/19074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/comments?post=19074"}],"version-history":[{"count":15,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/posts\/19074\/revisions"}],"predecessor-version":[{"id":27168,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/posts\/19074\/revisions\/27168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/media\/19066"}],"wp:attachment":[{"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/media?parent=19074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/categories?post=19074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relic.co.jp\/battery\/wp-json\/wp\/v2\/tags?post=19074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}